Collat School of Business

Online Bachelor’s in Marketing

BS
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A degree that can take you anywhere.

Marketing is a critical part of any business plan and involves understanding the importance of communication, consumer behavior, business ethics, and the various stakeholders involved. An online marketing degree from UAB’s Collat School of Business studies fundamental marketing principles — preparing graduates for a steady marketing career in sales, marketing management, public relations, fundraising, advertising, promotions, and beyond.

Choose from three concentrations:

Online Bachelor’s in Marketing Program

Our online marketing program includes a creative and innovative curriculum, designed to teach business fundamentals and new technologies in ways that stick with students. We maintain strong ties with industry leaders who serve as advisors to ensure students have the skills and knowledge they need to be successful in the workforce. We believe that students learn by doing, so much so that we made experiential learning a graduation requirement.

Learning Outcomes

Students who complete the online bachelor’s in marketing degree will be able to:

  • Analyze data to make better strategic and tactical marketing decisions
  • Demonstrate understanding of the four functions of management: planning, organizing, leading, and controlling.
  • Showcase skills in networking, personal branding, career planning, strategic career search, interview techniques, salary negotiation, and professional etiquette for today’s global workplace.
  • Understand the strategic use of different marketing communication tools including advertising, sales promotion, direct marketing, interactive media, publicity/public relations, sponsorship marketing, point-of-purchase communications, and personal selling.
  • Apply new and emerging social media communications systems into marketing plans.

Why Choose an Online Bachelor’s in Marketing at the Collat School of Business?

AACSB Accredited

The UAB Collat School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), which means we maintain the highest quality standards in business education worldwide.

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Intensive Career Development

The Collat Career Center, which caters specifically to business students, provides hands-on career coaching. Just like our on-campus students, you can benefit from both our Virtual Career Center and Handshake platforms. Both will help you access recruiters, land internships, schedule job interviews, and more. We also have a 24/7 technical help desk for your support.

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Experiential Learning

All marketing students are required to complete experiential learning, and as an online student, you’ll have three options for yours:

  • An internship (150 hours)
  • A study away trip (1 week)
  • Waiver for previous/current work experience

U.S. News & World Report Accolades

Our programs have been dubbed as one of the “Best Online Bachelor’s in Business Programs,” “Best Online Master’s in Business Programs,” “Best Online MBA Programs,” and “Best Online Master’s in Computer Information Technology Programs” in the 2025 “Best Online Programs” rankings.

Marketing Career Opportunities

Marketing jobs are plentiful and can vary from daily client communication and growing sales to marketing research and brand management. An online bachelor’s in marketing degree can lead to numerous career paths in a variety of fields, depending on your focus or specialty.

Marketing graduates will be able to pursue career opportunities in the following:

  • Market Research Analyst
  • Digital Marketing Specialist
  • Advertising Sales Manager
  • Account Executive
  • Public Relations Manager
  • Brand Manager
  • Marketing Manager
  • Social Media Analyst/Strategist
  • Product Development Manager
  • Content Creator
  • Director of Sales
  • Marketing Communications Manager

UAB Online Bachelor’s in Marketing Program FAQs

Student Stories

Nicole had never heard of UAB when she auditioned before several schools in Chicago to become a music theater major. However, after a change of heart, and a move to Alabama, she found her place pursuing a bachelor’s in marketing at the UAB Collat School of Business.

Collat School of Business