Programs
Who can benefit?
- Professionals interested in entering the field of digital marketing or expanding beyond their current role in traditional marketing.
- Students looking to enhance their resumes with a certificate and hands on experience in digital marketing.
- Individuals preparing for careers in marketing such as marketing specialist, marketing manager, advertising and promotions manager, or marketing research analyst.
Want to build a digital marketing career? You need tools.
The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of Integrated Marketing Communications (IMC). IMC uses both traditional communication tools (e.g. media advertising, public relations, direct marketing, etc.) along with emerging digital communication tools to create a rich and seamless consumer experience across various media channels.
The certificate program can be completed online, in-person or a combination of both. It requires you to apply what you learn while working with a local organization to develop or manage digital marketing strategies using current best practices.
If you decide to further your education, you can apply the certificate towards UAB’s MS in Interdisciplinary Graduate Studies opens a new website, which allows you to customize your degree to fit your needs by combining two areas of study from several approved graduate certificate programs.
The five-course Digital Marketing Certificate requires a practicum course that involves working with local organizations to develop or manage digital marketing strategies.
- MBA 655: Digital Marketing Strategy
- MBA 656: Integrated Marketing Communications Practicum
- MBA 657: Digital Marketing Topics
- MBA 653: Marketing Analysis and Decision Making OR MBA 617: Data Science for Business
- Any MBA course approved by the Program Director
- Individuals interested in preparing for a career in real estate and obtaining an Alabama Real Estate Salesperson License.
- Students wanting to enhance their resumes with industry-specific credentials for a potential real estate career.
Building equity in your future.
Grow your career with UAB’s Real Estate Certificate, which covers fundamental principles of both commercial and residential real estate with a focus on investing and finance. It is designed to provide industry-specific credentials to individuals interested in entering the real estate profession through residential or commercial property sales, property management, land development, mortgage banking, property appraisal, or brokerage.
An internship is required and includes possibilities of working with real estate brokers, real estate developers, appraisers, or one of our in-house programs through the Regions Institute for Financial Education opens a new website, such as the HomeFirst home-buyer counseling program or the Property Advocacy program.
Upon successful completion of two of the five required courses, students can be certified to sit for the Alabama Real Estate Salesperson License Examination.
The Real Estate Certificate can be completed on-campus, online, or a combination of both and requires completion of the following five courses (three credit hours each) with a grade of C or better in each course, including a required internship:
- FN 370: Principles of Real Estate
- FN 460: Finance Internship
- FN 470: Real Estate Finance
- FN 475: Real Estate Investment Analysis
- MK 330: Professional Selling
- Students and professionals looking to fill or advance in leadership roles across a wide range of public and private organizations.
- Individuals looking to improve their understanding of relevant leadership theories and practices to create positive change in themselves, the community, and their organization.
Lead and inspire others for positive change.
The Certificate in Organizational Leadership is designed to develop students’ leadership potential to ethically lead and influence others to achieve positive outcomes. The undergraduate certificate program emphasizes the importance of developing interpersonal relationship skills and abilities that improve communication and collaboration, leading to better results.
Leadership is a broad topic that includes many competencies. The certificate curriculum includes two required leadership theory courses and allows students to choose three leadership elective courses that align with their respective career goals.
The five-course Organizational Leadership Certificate requires two core leadership theory courses and three leadership elective courses.
Required courses (2)
- MG 425: Managing through Leadership
- MG 440: Advanced Leadership Theory and Practice
Elective courses (choose 3)
- MG 305: Nonprofit Organizational Management
- MG 306: Managing Innovation
- MG 309: Hogwarts School of Leadership
- MG 405: Nonprofit Strategy and Entrepreneurship
- MG 417: Project Management
- MG 414: Talent Development
- MG 430: Management and Leadership in Sports and Entertainment Organizations
- MG 438: Managerial Communication
- MK 330: Professional Selling
- ENT 425: Entrepreneurial Engagement Seminar
- IB 439: Global Business Communications
UAB’s Master of Accounting program curriculum has two areas of focus: CPA Preparation and Accounting Information Systems.
CPA Preparation
A student following this focus of study is interested in becoming a CPA and wants to pursue a career in public accounting or a higher-level accounting or auditing position in a corporate, not-for-profit, or government organization. CPA preparation is formally incorporated in the program. Graduate from UAB, passing all four sections of the CPA exam and be eligible to become a Certified Public Accountant.
Accounting Information Systems
A student following this focus of study typically pursues an accounting or auditing position in a corporate, not-for-profit, or government organization with plans to advance in accounting or move to a different role in the organization. The curriculum blends advanced accounting courses with study in one of three areas of information systems:
- Business Analytics
- Cybersecurity
- IT Management
Students earn a graduate certificate in selected area of information systems in addition to a Master of Accounting degree and are still able to pursue a CPA license later if they choose.
How to Match a Focus to Your Career Goals
CPA Preparation
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I have an undergraduate degree in accounting. I want to pursue a MAc degree and obtain my CPA license.
- Enroll in our MAc program following the CPA Preparation focus of study.
- Apply for a scholarship for Becker study materials, if needed.
- Graduate from UAB with a MAc degree, pass all four sections of the CPA exam, and be eligible to become a Certified Public Accountant.*
*Our degree plans are structured to meet the requirements to become a CPA in Alabama. Although most states have very similar requirement, if you desire to become a CPA in a different location, please check by state for CPA requirements and reach out to us with any questions.
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I have a business (non-accounting) OR a non-business undergraduate degree. I want to pursue a MAc and obtain my CPA license.
- Enroll in our Accounting Bridge Certificate program and take additional business-related courses for the foundational knowledge in accounting and business. The need for additional business-related courses varies depending on the state where you intend to apply for the CPA exam. Our MAc program director/advisor can advise you on these requirements.
- Transition into the MAc program following the CPA Preparation focus of study.
- Apply for a scholarship for Becker study materials, if needed.
- Graduate from UAB with a MAc degree, pass all four sections of the CPA exam, and be eligible to become a Certified Public Accountant.*
*Our degree plans are structured to meet the requirements to become a CPA in Alabama. Although most states have very similar requirement, if you desire to become a CPA in a different location, please check by state for CPA requirements and reach out to us with any questions.
Accounting Information Systems
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I have an undergraduate degree in accounting. I want to pursue a MAc degree but do not plan to obtain my CPA license at this time.
- Enroll in our MAc program following the Accounting Information Systems course of study.
- Select your electives in one of the following areas – Business Analytics, Cybersecurity, or IT Management – and receive a graduate certificate upon graduation, along with your MAc.
- Graduate from UAB with a MAc degree and a graduate certificate.
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I have a business (non-accounting) OR a non-business undergraduate degree. I want to pursue a MAc degree but do not plan to obtain my CPA license at this time.
- Enroll in our Accounting Bridge Certificate program to obtain a foundation in accounting.
- Transition into our MAc program following the Accounting Information Systems focus of study.
- Select your electives in one of the following areas – Business Analytics, Cybersecurity, or IT Management – and receive a graduate certificate upon graduation, along with your MAc.
- Graduate from UAB with a MAc degree and a graduate certificate.
UAB Accounting Programs
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Graduate RecruiterBrandon Cox MBA205-934-1651
Medical Equipment and Supplies Distribution
The Charles and Patsy Collat Industrial Distribution Program at UAB offers a concentration in Medical Equipment and Supplies Distribution. It prepares graduates for careers with manufacturers and distributors of medical and health care products, both equipment and supplies. The comprehensive industrial distribution curriculum is complimented by health industry classes such as biology, chemistry, medical terminology, anatomy, and some healthcare administration classes.
This first-of-its-kind concentration is supported by the UAB Heersink School of Medicine opens a new website, School of Public Health opens a new website, and School of Health Professions opens a new website. It provides unique learning opportunities that place students in real healthcare settings to experience first-hand how medical supply and distribution play a critical role in successful patient outcomes.
Thanks to Birmingham's vast medical community featuring some of the nation's largest medicine and health care providers, opportunities abound for year-round internships and job placement for students and research and consulting for faculty.
"Shadowing Dr. Hadley and going through the Medical Equipment and Supplies concentration exposes you to a completely different side of healthcare that most people do not know about."
Bernard Lisy Industrial Distribution majorHuman Resource Management
HR is both the glue that holds a business together and the grease that keeps its gears turning smoothly. It is the management of people; caring for their health and safety, managing their financial investment in the company, and fostering their growth within the organization and beyond. The HR Management coursework will give you a well-rounded foundation in the human resource management sector to keep your organization's most valuable assets — its people — working as smoothly as you do.
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Human Resource Management CertificateThe 100% online, self-paced certificate program will give you a well-rounded foundation in the human resource management sector to keep your organization’s most valuable assets – its people – working as smoothly as you do. HR is both the glue that holds a business together and the grease that keeps its gears turning smoothly. It is the management of people: caring for their health and safety, managing their financial investment in the company, and fostering their growth within the organization and beyond. Every challenge is different when you work in HR, so being prepared to offer assistance in a variety of areas is essential.Price:$399Access Time:365 daysEstimated Length:21 hoursCredits:2.1 IACET CEUs / 6 PMI PDUs / 21 HRCI Credits / 19.5 SHRM PDCs
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Managing the Hybrid Workforce Certificate (HRCI)The 100% online, self-paced certificate program prepares HR professionals to manage hybrid workforces, especially during times of transition and as business needs change. In response to the COVID-19 pandemic, organizations large and small quickly adapted to remote work settings and alternative workplace solutions to protect employees' health and safety and maintain business continuity. What began as a necessary and seemingly temporary change soon prompted organizations to rethink their work environments and workspace needs entirely. HR professionals play a key role in leveraging the benefits of work settings, remote and in-person, to create solutions that suit the unique needs of their organizations.Price:$199Access Time:270 daysEstimated Length:9 hoursCredits:IACET CEUs: 0.9, HRCI: 9 (Type: General: 9)
Communication
Communicating effectively is vital in both personal and professional settings. Sharpen your skills with these professional courses and certificates in marketing, data visualization, writing, grammar, public speaking, presentation, and business communication. Form persuasive arguments, make compelling presentations, write error-free emails and documents, and increase your impact as a skilled communicator.
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Business Communications CertificateThe 100% online, self-paced course teaches techniques, interactive exercises, and checklists that will help individuals communicate clearly and concisely in written and oral formats. From clarifying and structuring your ideas to designing the PowerPoint slides that will best complement them, this certificate program will help you create presentations and workplace documents that inform and persuade.Price:$299Access Time:365 daysLearner Satisfaction:98%Estimated Length:25 hoursCredits:2.5 IACET CEUs / 25 PMI PDUs / 25 HRCI Credits / 25 SHRM PDCs
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Digital Marketing & Social Media Marketing Foundations Scholarships AvailableCombined “Live Online” and asynchronous online instruction that provides key practical knowledge and insights into the latest trends in digital marketing. Most course offerings occur over four consecutive Thursdays. Includes Google Analytics and Hubspot Inbound Marketing certificates.Price:$1495Time:9:00 a.m. – 12:00 p.m.Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
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Digital Marketing: Practical Techniques for Online Advertising Scholarships Available“Live Online” course that offers an in-depth exploration of digital advertising and hands-on experience with creating, running, and monitoring search and display advertising campaigns. Most course offerings occur over five Thursdays. Includes certifications in Google Ads Measurement, Google Ads Search, Google Ads Display, and Google Ads Video.Price:$1495Time:9:00 a.m. - 12:00 p.m.Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
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Effective Business WritingThe ability to write clearly and directly is highly prized in most organizations. Well-written emails and documents can help you earn respect among your peers. Poorly written emails and documents can detract from success at all levels. The ideas, techniques, and checklists in this introductory-level course apply to all forms of business writing: memos, reports, brochures, proposals, presentations, catalogs, and websites. This course will also teach how to revise for wordiness, unnecessary phrases, redundancy, and jargon, and the appropriate use of email in an organizational setting.Price:$99Access Time:90 daysEstimated Length:5 hoursCredits:.5 IACET CEUs /5 PMI PDUs /5 HRCI Credits / 5 SHRM PDCs
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Grant Writing Skills SuiteThis two-course bundle offers the introductory through intermediate skills needed for those involved in gaining funding for any nonprofit organization's mission. Strategic grant writing aligns the needs of a nonprofit with funding sources, whether those sources are foundations, government agencies, corporations, or individuals.Price:$259Time:180 DaysAccess Time:180 DaysEstimated Length:10 hoursCredits:1 IACET CEUs/5 SHRM PDCs/5 HRCI Credits/11 CFRE Points
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The Art and Science of Data Visualization: A Hands-On Approach to Impactful Storytelling Scholarships Available“Live Online” course that explores ways professionals can transform complex data into compelling visual narratives. Learn to refine your data communication skills with visualization techniques and strategies to create impactful stories. Most course offerings occur over seven Thursdays.Price:$1495Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.