Programs
Who can benefit?
- Professionals interested in entering the field of digital marketing or expanding beyond their current role in traditional marketing.
- Students looking to enhance their resumes with a certificate and hands on experience in digital marketing.
- Individuals preparing for careers in marketing such as marketing specialist, marketing manager, advertising and promotions manager, or marketing research analyst.
Want to build a digital marketing career? You need tools.
The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of Integrated Marketing Communications (IMC). IMC uses both traditional communication tools (e.g. media advertising, public relations, direct marketing, etc.) along with emerging digital communication tools to create a rich and seamless consumer experience across various media channels.
The certificate program can be completed online, in-person or a combination of both. It requires you to apply what you learn while working with a local organization to develop or manage digital marketing strategies using current best practices.
If you decide to further your education, you can apply the certificate towards UAB’s MS in Interdisciplinary Graduate Studies opens a new website, which allows you to customize your degree to fit your needs by combining two areas of study from several approved graduate certificate programs.
The five-course Digital Marketing Certificate requires a practicum course that involves working with local organizations to develop or manage digital marketing strategies.
- MBA 655: Digital Marketing Strategy
- MBA 656: Integrated Marketing Communications Practicum
- MBA 657: Digital Marketing Topics
- MBA 653: Marketing Analysis and Decision Making OR MBA 617: Data Science for Business
- Any MBA course approved by the Program Director
- Individuals interested in preparing for a career in real estate and obtaining an Alabama Real Estate Salesperson License.
- Students wanting to enhance their resumes with industry-specific credentials for a potential real estate career.
Building equity in your future.
Grow your career with UAB’s Real Estate Certificate, which covers fundamental principles of both commercial and residential real estate with a focus on investing and finance. It is designed to provide industry-specific credentials to individuals interested in entering the real estate profession through residential or commercial property sales, property management, land development, mortgage banking, property appraisal, or brokerage.
An internship is required and includes possibilities of working with real estate brokers, real estate developers, appraisers, or one of our in-house programs through the Regions Institute for Financial Education opens a new website, such as the HomeFirst home-buyer counseling program or the Property Advocacy program.
Upon successful completion of two of the five required courses, students can be certified to sit for the Alabama Real Estate Salesperson License Examination.
The Real Estate Certificate can be completed on-campus, online, or a combination of both and requires completion of the following five courses (three credit hours each) with a grade of C or better in each course, including a required internship:
- FN 370: Principles of Real Estate
- FN 460: Finance Internship
- FN 470: Real Estate Finance
- FN 475: Real Estate Investment Analysis
- MK 330: Professional Selling
- Students and professionals looking to fill or advance in leadership roles across a wide range of public and private organizations.
- Individuals looking to improve their understanding of relevant leadership theories and practices to create positive change in themselves, the community, and their organization.
Lead and inspire others for positive change.
The Certificate in Organizational Leadership is designed to develop students’ leadership potential to ethically lead and influence others to achieve positive outcomes. The undergraduate certificate program emphasizes the importance of developing interpersonal relationship skills and abilities that improve communication and collaboration, leading to better results.
Leadership is a broad topic that includes many competencies. The certificate curriculum includes two required leadership theory courses and allows students to choose three leadership elective courses that align with their respective career goals.
The five-course Organizational Leadership Certificate requires two core leadership theory courses and three leadership elective courses.
Required courses (2)
- MG 425: Managing through Leadership
- MG 440: Advanced Leadership Theory and Practice
Elective courses (choose 3)
- MG 305: Nonprofit Organizational Management
- MG 306: Managing Innovation
- MG 309: Hogwarts School of Leadership
- MG 405: Nonprofit Strategy and Entrepreneurship
- MG 417: Project Management
- MG 414: Talent Development
- MG 430: Management and Leadership in Sports and Entertainment Organizations
- MG 438: Managerial Communication
- MK 330: Professional Selling
- ENT 425: Entrepreneurial Engagement Seminar
- IB 439: Global Business Communications
UAB’s Master of Accounting program curriculum has two areas of focus: CPA Preparation and Accounting Information Systems.
CPA Preparation
A student following this focus of study is interested in becoming a CPA and wants to pursue a career in public accounting or a higher-level accounting or auditing position in a corporate, not-for-profit, or government organization. CPA preparation is formally incorporated in the program. Graduate from UAB, passing all four sections of the CPA exam and be eligible to become a Certified Public Accountant.
Accounting Information Systems
A student following this focus of study typically pursues an accounting or auditing position in a corporate, not-for-profit, or government organization with plans to advance in accounting or move to a different role in the organization. The curriculum blends advanced accounting courses with study in one of three areas of information systems:
- Business Analytics
- Cybersecurity
- IT Management
Students earn a graduate certificate in selected area of information systems in addition to a Master of Accounting degree and are still able to pursue a CPA license later if they choose.
How to Match a Focus to Your Career Goals
CPA Preparation
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I have an undergraduate degree in accounting. I want to pursue a MAc degree and obtain my CPA license.
- Enroll in our MAc program following the CPA Preparation focus of study.
- Apply for a scholarship for Becker study materials, if needed.
- Graduate from UAB with a MAc degree, pass all four sections of the CPA exam, and be eligible to become a Certified Public Accountant.*
*Our degree plans are structured to meet the requirements to become a CPA in Alabama. Although most states have very similar requirement, if you desire to become a CPA in a different location, please check by state for CPA requirements and reach out to us with any questions.
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I have a business (non-accounting) OR a non-business undergraduate degree. I want to pursue a MAc and obtain my CPA license.
- Enroll in our Accounting Bridge Certificate program and take additional business-related courses for the foundational knowledge in accounting and business. The need for additional business-related courses varies depending on the state where you intend to apply for the CPA exam. Our MAc program director/advisor can advise you on these requirements.
- Transition into the MAc program following the CPA Preparation focus of study.
- Apply for a scholarship for Becker study materials, if needed.
- Graduate from UAB with a MAc degree, pass all four sections of the CPA exam, and be eligible to become a Certified Public Accountant.*
*Our degree plans are structured to meet the requirements to become a CPA in Alabama. Although most states have very similar requirement, if you desire to become a CPA in a different location, please check by state for CPA requirements and reach out to us with any questions.
Accounting Information Systems
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I have an undergraduate degree in accounting. I want to pursue a MAc degree but do not plan to obtain my CPA license at this time.
- Enroll in our MAc program following the Accounting Information Systems course of study.
- Select your electives in one of the following areas – Business Analytics, Cybersecurity, or IT Management – and receive a graduate certificate upon graduation, along with your MAc.
- Graduate from UAB with a MAc degree and a graduate certificate.
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I have a business (non-accounting) OR a non-business undergraduate degree. I want to pursue a MAc degree but do not plan to obtain my CPA license at this time.
- Enroll in our Accounting Bridge Certificate program to obtain a foundation in accounting.
- Transition into our MAc program following the Accounting Information Systems focus of study.
- Select your electives in one of the following areas – Business Analytics, Cybersecurity, or IT Management – and receive a graduate certificate upon graduation, along with your MAc.
- Graduate from UAB with a MAc degree and a graduate certificate.
UAB Accounting Programs
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Graduate RecruiterBrandon Cox MBA205-934-1651
Medical Equipment and Supplies Distribution
The Charles and Patsy Collat Industrial Distribution Program at UAB offers a concentration in Medical Equipment and Supplies Distribution. It prepares graduates for careers with manufacturers and distributors of medical and health care products, both equipment and supplies. The comprehensive industrial distribution curriculum is complimented by health industry classes such as biology, chemistry, medical terminology, anatomy, and some healthcare administration classes.
This first-of-its-kind concentration is supported by the UAB Heersink School of Medicine opens a new website, School of Public Health opens a new website, and School of Health Professions opens a new website. It provides unique learning opportunities that place students in real healthcare settings to experience first-hand how medical supply and distribution play a critical role in successful patient outcomes.
Thanks to Birmingham's vast medical community featuring some of the nation's largest medicine and health care providers, opportunities abound for year-round internships and job placement for students and research and consulting for faculty.
"Shadowing Dr. Hadley and going through the Medical Equipment and Supplies concentration exposes you to a completely different side of healthcare that most people do not know about."
Bernard Lisy Industrial Distribution majorAccounting & Finance
The accounting and finance coursework guides learners to organize and interpret the financial health of a business. From budgeting, the time value of money, risk, and ROI, learners gain the ability to read financial data and turn those insights into impactful decisions that move the business forward.
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Accounting and Finance for EntrepreneursThe 100% online, self-paced course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.Price:$129Access Time:90 daysLearner Satisfaction:97%Estimated Length:5 hoursCredits:0.5 IACET CEUs / 5 HRCI Credits / 5 SHRM PDCs
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Finance Essentials CertificateThe 100% online, self-paced certificate program introduces non-financial managers to the essentials of finance. The course will help you become conversant in critical financial terminology, and you’ll learn how to calculate key financial management indicators. You will learn how to assess your organization’s financial health by reviewing balance sheets, income statements, and statements of cash flow, and you will discover how finance and accounting tools can be used to support informed decision making within organizations.Price:$549Access Time:365 daysLearner Satisfaction:97%Estimated Length:19 hoursCredits:1.9 IACET CEUs / 19 PMI PDUs / 19 HRCI Credits / 19 SHRM PDCsDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
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Simplifying Accounting and Finance for Better Decision MakingThis asynchronous and flexible course, designed for early to mid-career professionals, introduces you to the dynamic world of accounting and finance, enhancing your ability to interpret financial statements and make informed decisions. What makes us unique? Join a dynamic learning community of over 100 professionals and MBA students through our course-specific Teams chat and engage in lively discussions, ask questions, and network with like-minded individuals.Price:$1,795Credits:Optional MBA credit
Leadership
Learn how to transform your natural charisma and enthusiasm into leadership skills. The leadership coursework discusses the theories of leadership and offers real-world practical explanations and definitions. The courses focus on topics such as leading teams, leading through change, and the importance of work-life balance.
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Certificate in LeadershipWhat is leadership and why is it important? How does a leader encourage change without triggering fearful resistance? What are the key elements to leading an effective team? What is the role of charisma in leadership? How can a leader achieve work-life balance? This suite of courses addresses all of these questions and many more, and offer advice on leadership that can help you stand out as a leader among your peers. Video segments introduce successful leaders who discuss such issues as how leaders become leaders, leadership ethics, and the differences between leaders, managers, and administrators.Price:$199Access Time:365 daysEstimated Length:20 hoursCredits:2 IACET CEUs / 20 PMI PDUs / 20 HRCI Credits / 20 SHRM PDCsDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
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Leadership (ACE Credit)The 100% online, self-paced course teaches essential leadership skills to help learners stand out as leaders among their peers. The coursework discusses the theories of leadership and offers real-world practical explanations and definitions. Throughout five segments, learners will explore questions such as: What is leadership, and why is it important? How does a leader encourage change without triggering fearful resistance? What are the key elements to leading an effective team? What is the role of charisma in leadership? How can a leader achieve work-life balance? The self-paced course offers an assortment of interactive exercises, videos, case studies, and self-assessments that engage students and provide opportunities to practice leadership skills.Price:$399Access Time:365 daysLearner Satisfaction:98%Estimated Length:22.5 hoursCredits:2 IACET CEUs / 20 PMI PDUs / 20 HRCI Credits / 20 SHRM PDCsDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
Project Management
Discover the UAB Collat Professional Education difference! Our courses feature dynamic instructors and professional project managers who bring real-life experiences into the classroom. Students form a strong cohort, enhancing the learning journey beyond the ordinary. Join us for practical, collaborative, and enriching project management education.
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Agile Project Management Course Scholarships AvailableCombined “Live Online” and asynchronous online instruction that totals 21 contact hours and meets the education requirements to sit for the ACP exam. This is a four-day course that meets once a week and is offered multiple times during the year. Textbook and all materials included.Price:$1195Time:8:00 a.m. - 10:30 a.m.Discount:10% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
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Lean Six Sigma Green Belt Prep Course and ExamThe 100% online, self-paced exam prep course prepares participants for the MindEdge Lean Six Sigma Green Belt certification exam. Real-world implementation examples are provided by working professionals while learning and comprehension are tested with games, exercises, case studies, and quizzes. Two 50-question practice exams are included to prepare participants for the certification exam.Price:$799Access Time:240 daysEstimated Length:40 hoursDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.
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PMP Test PrepNew LIVE online instruction and access to over 350 PMP practice test questions. A one-day course offered multiple times a year. If you pass the PMP exam, it can count as a graduate academic course in UAB’s Master of Science in Management Information Systems program.Price:$745Time:9:00 a.m. - 3:00 p.m.
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Project Management Certificate Bundle Scholarships AvailableA savings offered to participants taking all three Project Management courses listed. Textbook and all materials included.Price:$3585Discount:Save $450 with bundle
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Project Management Foundational Course Scholarships AvailableLIVE online instruction that totals 36 contact hours and meets the education requirement to sit for the CAPM and PMP exams. This is a four-day course that meets once a week and is offered multiple times during the year. Most course offerings occur over four consecutive Thursday evenings or four consecutive Friday mornings. Textbook and all materials included.Price:$2795Time:9:00 a.m. - 12:30 p.m. OR 5:30 p.m. - 9:00 p.m.Discount:20% early bird discount if you register at least 30 days before the start date of class. Discounts can stack.
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Project Management Technology WorkshopDetailed instruction on ways to integrate the best practices of project management into industry standard tracking and reporting software. This course explores several widely used project management tools—including Microsoft Project, Jira, and Trello—providing practical insights to enhance your day-to-day project planning and execution. The course also includes a hands-on module focused on integrating Artificial Intelligence (AI) into project management practices.Price:$500Time:Asynchronous, online at your own pace.
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Six Sigma Yellow Belt Prep Course and ExamThe 100% online, self-paced exam prep course in this bundle prepares learners for the successful completion of the MindEdge Six Sigma Yellow Belt Certification Exam by exposing students to the Six Sigma concepts, strategies, tools, and techniques used in process improvement projects.Price:$499Access Time:240 daysCredits:2 IACET CEUs, 20 PMI PDUsDiscount:UAB employee/student, veteran, or company with 3 or more students in the same class receive a 20% discount with code BlazerStudent.