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Department of Anesthesiology and Perioperative Medicine Heersink School of Medicine

Department of Anesthesiology and Perioperative Medicine

Communications Resources

Communications Team

The Communications team leads all strategic communication efforts for the Department of Anesthesiology and Perioperative Medicine. We also work closely with the UAB Heersink School of Medicine dean's office, the UAB Office of Marketing and Communications, and the Health System Marketing Team to create unified messaging across our institution. Our team maintains the department website, distributes monthly newsletters, manages all social media (Facebook, Twitter, Instagram, LinkedIn), create publications such as the Residency Brochure and Year in Review and produces and promotes important department news internally and externally.

Dawn Williams, M.A.
Communications Director
dawnwilliams@uabmc.edu

Courtney Cole 
Communications Specialist 
courtneyrcole@uabmc.edu

FAQs

Branding Guidelines and Logo/Template Downloads 

UAB Medicine logos, templates, and digital assets are available on the UAB Digital Asset Library. Heersink School of Medicine units should use UAB Medicine branding in all marketing and communication efforts.

Download logos   Download templates

Communication Services 

  • External Audience

    External audiences include members of the media, external donors, alumni, etc. If you’re creating a communications piece for external use, it is best for us to be involved so that we can ensure university and SOM branding guidelines are followed. In some cases, we can even create your document for you and save you time!

    Aren’t sure whether your document is for external use? Here are some questions that will help you decide:

    • Will audiences outside of your immediate team see this document?
    • Will you be sending this document to audiences outside of UAB?
    • Is it patient-facing or meant to be posted on a website?
    • Are students or partners going to use the document to reference departmental programs or requirements?
    • Are you using the document as a part of a presentation on behalf of UAB, the SOM, or the department?

    If you could say “yes” to any of these questions, your document is likely meant for external use and could benefit from a communications team member helping to create it.

    NOTE: If a member of the media (i.e. news stations, radio hosts, reporters, etc.) contacts you directly, please be sure to reply to the email with a communications team member copied. You can also forward any external media requests you receive personally to us so we can coordinate with Media Relations on setting up interviews.

  • Promoting Your Messages

    We want to help share your stories and successes. We have several outlets that we are always looking to update with news from the department. Here are a few examples:

    • Social Media
      • We love to share photos of our faculty and staff making a difference in the community. Send any of the communications team photos from your projects (be sure to obtain written permission from subjects outside of UAB) and we may share them on social media.
    • Newsletters
      • We send a monthly departmental newsletter to all department faculty, staff, and partners across the state. Sharing your stories and projects with us will usually include a mention in that newsletter. We also share stories with the Heersink School of Medicine for stories with relevance to the entire school.
    • Website
      • In many cases, we can update our department website pages with relevant updates about programs, clinics, and faculty successes.
    • Website Stories
      • We aim to publish at least 1-2 stories per month in our news tab on our website. Share your updates with us and they may appear in a website story.