With three little words — “Let’s do this” — new television spots for The Campaign for UAB: Give Something, Change Everything encourage viewers to see themselves as part of a team that can forge opportunities, spark creativity, devise solutions, create cures and transform ideas into businesses.

The :30-second spots, which will air through Thanksgiving in the Birmingham market, have a decidedly local origin. They were filmed on campus and produced by The Campaign for UAB co-chair Theresa Bruno using local talent, and the score for the spots was created by jazz guitarist and UAB artist-in-residence Eric Essix. UAB President Ray L. Watts, M.D., and School of Medicine Dean and Senior Vice President of Medicine Selwyn Vickers, M.D., each make an appearance.